Set to inspire mindfulness and presence through nature-driven storytelling, the launch of 1Hotels Seattle was envisioned as an invitation. Our focus was to reflect the tranquility of Seattle’s landscapes, highlight thoughtful details, and celebrate the artisans and creators behind the hotel’s design. This campaign visually unfolds a captivating, story-led narrative that embodies the ethos of sustainability, wellness, and a deep connection to nature, while building anticipation ahead of the 1Hotels Seattle grand opening.
Art Direction, Campaign, Photoshoot, Styling, Social Media, Video
*The opening campaign increased impressions and follower count by over 5000%
Team — Creative Director DC Caballero
Designer Isabella Gaule
Working For — CROWN
Set to inspire mindfulness and presence through nature-driven storytelling, the launch of 1Hotels Seattle was envisioned as an invitation. Our focus was to reflect the tranquility of Seattle’s landscapes, highlight thoughtful details, and celebrate the artisans and creators behind the hotel’s design. This campaign visually unfolds a captivating, story-led narrative that embodies the ethos of sustainability, wellness, and a deep connection to nature, while building anticipation ahead of the 1Hotels Seattle grand opening.
Art Direction, Campaign, Photoshoot, Styling, Social Media, Video
*The opening campaign increased impressions and follower count by over 5000%
Team — Creative Director DC Caballero
Designer Isabella Gaule
Working For — CROWN
Set to inspire mindfulness and presence through nature-driven storytelling, the launch of 1Hotels Seattle was envisioned as an invitation. Our focus was to reflect the tranquility of Seattle’s landscapes, highlight thoughtful details, and celebrate the artisans and creators behind the hotel’s design. This campaign visually unfolds a captivating, story-led narrative that embodies the ethos of sustainability, wellness, and a deep connection to nature, while building anticipation ahead of the 1Hotels Seattle grand opening.
Art Direction, Campaign, Photoshoot, Styling, Social Media, Video
*The opening campaign increased impressions and follower count by over 5000%
Team — Creative Director DC Caballero
Designer Isabella Gaule
Working For — CROWN
Set to inspire mindfulness and presence through nature-driven storytelling, the launch of 1Hotels Seattle was envisioned as an invitation. Our focus was to reflect the tranquility of Seattle’s landscapes, highlight thoughtful details, and celebrate the artisans and creators behind the hotel’s design. This campaign visually unfolds a captivating, story-led narrative that embodies the ethos of sustainability, wellness, and a deep connection to nature, while building anticipation ahead of the 1Hotels Seattle grand opening.
Art Direction, Campaign, Photoshoot, Styling, Social Media, Video
*The opening campaign increased impressions and follower count by over 5000%
Team — Creative Director DC Caballero
Designer Isabella Gaule
Working For — CROWN